Thursday, April 15, 2010

This is what I was talking about Part 2

KFC's Buckets for a Cure

Each Bucket Makes a Difference

For every Pink Bucket, KFC makes a 50 cent donation to Susan G. Komen for the Cure.

Together our donation will help Komen for the Cure end breast cancer forever. We urge you to learn more about the disease, how its effects touch nearly all of us, and most importantly, what you can do to join the fight.

That's fantastic. Look, I can get fat on fried chicken and help cure breast cancer at the same time! And KFC will donate an extraordinarily generous 50 CENTS to Susan G. Komen while I'm clogging my arteries! Awesome!

Not to mention the fact that KFC will be turning a nice profit from this. The cynic in me says that KFC will probably raise the cost of the special pink buckets by 50 cents so that they are none the loser and still get to reap all of the PR benefits of having this great, selfless fundraiser for Komen. What a shamelessly self-promoting move.

I find this disgusting.

Check out this great campaign I found out about today, Think Before You Pink, which "calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions." It's an organization that seeks to expose and stop self serving cause marketing campaigns that reap a lot of benefit for the company in question but do nearly nothing for the non-profits trying to increase funding for research and treatment for low income patients. They also expose pinkwashers, companies that promote themselves as major fundraisers for breast cancer research and yet load their products with dangerous carcinogens.

5 comments:

Leesa said...

Thanks for this info, Mira...

I think it's absolutely despicable how companies want to turn out profit on something that should be going for a cause... Glad you exposed them!!

au soleil levant said...

It's amazing what some people will do to make a buck, isn't it?

getyourselfconnected said...

That's pretty bad. From the world of finance an example from today on the "It's amazing what some people will do to make a buck, isn't it?" line of thought:
Goldman Sachs Bank sold a Billion dollars of the worst paper they could put together to a pension fund, and then made bets that the same product they sold would collapse in price, which it did. They made money on the sale of a broken product and on it's demise. All legal in the strict sense, but ugly! It never ends.

If you are the curious type, check out the "Year Without a Summer" which happened in 1816 when a massive volcano in Indonesia erupted and extended winter to July-August for most of North America and Europe:
http://en.wikipedia.org/wiki/Year_Without_a_Summer
No worries, the Iceland eruption is many times fold smaller!

It is friday night so you know a fun post will be up later. Have a great weekend!

Zhu said...

I was about to mention the Think Before You Pink website but I see you have all covered.

This is very sad. I mean, helping others, believing in something and supporting charities is turning into a big business. Seriously, I hate KFC and never ever go there but I wish people would boycott it just for that.

50 cents. Wow. That adds to the insult.

au soleil levant said...

GYC - I saw that about Goldman Sachs this morning and almost couldn't eat my breakfast. Absolutely revolting. I'm familiar with the "year without a summer" and of course anxiously checking the news for updates about the airport situation in Europe. Fascinating, all of it.

Zhu - Repulsive, isn't it? I have never eaten at KFC and never will.